Helply BG Terms of Use
Last updated: 25 October 2026
The rules under which clients and providers use the platform.
This document is part of the full Helply BG legal package and keeps its numbering: Legal information.
1.1. General
These Terms of Use govern the relationship between Helply EOOD, company number 208972017, trading as Helply BG, and the persons using the Helply BG platform.
Helply BG includes, as available:
- the helplybg.com website;
- the Helply BG mobile app;
- the HelplyPRO app;
- Telegram bots and channels;
- web applications;
- administrative and communication interfaces;
- other services, features and interfaces provided by Helply BG.
By registering, posting a request, sending an offer, using a paid feature or otherwise using Helply BG, the User accepts the applicable terms.
1.2. Definitions
“Platform” means the Helply BG ecosystem.
“User” is any person using Helply BG.
“Client” is a person looking for a service through Helply BG.
“Provider” is a person, specialist, self-employed person or organisation offering services through Helply BG.
“Business User” is a Provider who uses Helply BG in connection with their trade, profession, craft or business.
“Request” is information posted by a Client about a service they are looking for.
“Offer” is a reply or proposal from a Provider in response to a Request.
“HT” / “Helply Tokens” are internal virtual credits, where that feature is active.
1.3. Role of Helply BG
Helply BG provides a technology platform through which Clients and Providers can post and receive requests, present services, send offers, communicate, compare Providers, use ratings and reviews, choose a Provider and use additional features.
Unless expressly stated otherwise for a specific service, Helply BG is not a party to the contract for the specific service between the Client and the Provider.
Helply BG is not the Providers' employer. Helply BG does not automatically represent the Provider towards the Client, nor the Client towards the Provider.
The Provider decides independently whether to accept a Request and, unless a specific feature provides otherwise, proposes the terms and the price of the service themselves.
1.4. Contract between the Client and the Provider
After a Provider is chosen, the parties may conclude a separate contract between themselves. They agree independently on:
- the subject of the service;
- the final price;
- the deadlines;
- the materials;
- the method of payment;
- the warranties;
- the manner of performance;
- other terms.
Responsibility for performing the specific service lies with the party that undertook the obligation.
1.5. Registration
Helply BG may require registration or identification to use certain features. The User must provide true, current and complete information.
Helply BG may require phone confirmation, email verification, additional identification, confirmation of company details, documents, professional information or other information needed for the security or lawful operation of the Platform.
The User is responsible for the security of their account.
1.6. Age
Entering into contractual relationships through Helply BG on one's own is intended for persons aged 18 or over. Helply BG may restrict or terminate an account where there is reasonable doubt that this requirement is met.
1.7. Requests
The Client may provide a category, description, city or location, approximate budget, deadline, photos and other details.
The Client must provide true information and must not post fictitious, illegal or misleading requests.
Helply BG does not guarantee that every request will receive an offer, a specific number of offers, a specific price or a timeframe for receiving them.
1.8. Providers
The Provider is responsible for the information in their profile and for the services they offer. They are solely responsible for holding the required qualifications, permits, registrations, licences, insurance, tax and social-security registrations and other legal prerequisites for their activity.
Having a profile on Helply BG is not a certification by Helply BG that the Provider holds a particular professional qualification, unless a specific verification status expressly states what exactly has been checked.
1.9. Checks on Providers
Helply BG may, but is not obliged in every case to, check identity, company registration, phone, email, documents, certificates or other data.
A specific verification badge certifies only the check described for that badge and is no guarantee of future conduct, service quality, solvency, professional outcome or absence of risk.
Helply BG may introduce additional checks where a change in the law, the business model or the risk requires it.
1.10. Disclosure of contact details
Helply BG may restrict access to Clients' personal contact details. Contacts may become available after a Provider is chosen, after the conditions of a specific feature are met, after a specific paid feature is used, or through another mechanism clearly described on the Platform.
The specific conditions are shown before the respective action. Publicly posting personal contact details in order to circumvent the rules of Helply BG may be restricted.
1.11. Paid features
Helply BG may offer paid features, including:
- HT;
- access to certain features;
- promotion;
- Boost;
- priority visibility;
- subscriptions;
- professional tools;
- other digital services.
The specific prices, packages and characteristics are shown in the interface before purchase. Prices and HT quantities are not a fixed part of these Terms of Use.
Helply BG may introduce, change or discontinue future commercial offers. A change in the price of a future purchase does not retroactively change a purchase already made.
1.12. Helply Tokens
The rules for HT are set out in detail in the separate Terms for HT and paid features.
1.13. Payment for the Provider's service
Unless expressly stated otherwise, payment for the specific service is made directly between the Client and the Provider.
Helply BG is not responsible for non-payment, late payment, a dispute over the price, the refund of an amount paid directly to the Provider, invoicing by the Provider or the Provider's tax obligations.
1.14. Ranking and recommendations
Helply BG may automatically order Providers, profiles, offers and other results. The main parameters may include:
- match with the Request's category;
- location and service area;
- quality and completeness of the profile;
- rating and review history;
- activity;
- response speed and frequency;
- interaction history;
- history of successfully completed interactions;
- verification;
- availability;
- quality and safety signals;
- paid visibility tools, where available.
Relevance to the category and location usually carries the most weight, followed by trust, quality and activity indicators.
A paid feature may increase visibility where this is clearly marked, but does not guarantee being chosen or receiving an order.
Helply BG may change how the parameters interact and their relative weight to improve quality, safety and relevance and to prevent abuse. Helply BG is not obliged to disclose technical details that would allow the system to be manipulated.
1.15. No guarantee of business results
Helply BG does not guarantee a Provider a minimum number of requests, clients or contacts, a specific turnover, a specific income, winning a specific order or a return on a purchased paid feature.
Buying HT, Boost, a subscription or another paid feature provides the described digital functionality but does not guarantee a business result.
1.16. Reviews
Helply BG may allow ratings and reviews to be posted. Reviews are the opinion of the respective User.
Helply BG may restrict or remove fake reviews, manipulated ratings, content unrelated to a real interaction, insults and threats, illegal content, personal data, spam or content that infringes the rights of third parties.
1.17. User content
The User retains the rights to the content they post.
By posting it, the User grants Helply BG a non-exclusive right to store, technically process, resize, translate, display and make that content available through the Platform, to the extent necessary for the operation and promotion of Helply BG and of the content itself.
The User declares that they have the right to provide the content.
1.18. Prohibited use
It is prohibited to use Helply BG for fraud, fictitious requests, illegal services, spam, fake profiles, rating manipulation, impersonation, harassment, discrimination, threats, malware, unauthorised data collection, infringement of copyright or other rights, circumvention of technical security measures, abuse of promotions or other actions that may harm Helply BG or third parties.
1.19. Moderation
Helply BG may use automated rules, algorithms, anti-fraud systems, AI tools and human review to moderate and protect the Platform.
An automated system may flag content for additional review.
1.20. Reporting illegal content
A User may submit a report through the available feature or to support@helplybg.com.
Where possible, the report should identify the specific content, profile or Request, the reason for the report and the necessary evidence.
Helply BG reviews sufficiently specific reports and takes appropriate measures where necessary.
1.21. Restriction and suspension
Helply BG may hide content, limit visibility, restrict a specific feature, stop publication, stop payments, temporarily block a profile or request additional verification.
Grounds may include a breach of the rules, suspected fraud, a security risk, illegal content, complaints, fake reviews, manipulation, chargeback abuse, incomplete or incorrect data or a legal obligation.
Where applicable law requires it, a Business User receives the reasons for the decision on a durable medium.
1.22. Account termination
Helply BG may terminate an account for a serious or repeated breach.
Where Regulation (EU) 2019/1150 applies to the relationship, Helply BG observes the applicable prior notice before fully terminating the service to a Business User.
Prior notice may not apply in cases permitted by law, for example a legal or regulatory obligation, fraud, an imminent security risk, repeated breaches or another mandatory ground allowing immediate termination.
1.23. Appeals
The User may request a re-review of a restriction or block through support@helplybg.com. Helply BG may ask for additional information.
1.24. Data after termination
After an account is closed, Helply BG may retain certain data where necessary for a legal obligation, accounting, fraud prevention, proof of transactions, dispute resolution or the defence of legal claims.
The details are in the Privacy Policy.
1.25. External services
Helply BG uses external technology providers and does not guarantee the uninterrupted availability of third-party infrastructure such as cloud services, mobile operators, email and SMS providers, the App Store, Google Play, payment operators or external AI services.
1.26. Platform availability
Helply BG aims for reliable operation but does not guarantee uninterrupted operation without technical interruptions. Maintenance, updates, outages, technical problems and interruptions at external providers are possible.
1.27. Limitation of liability
Nothing in these terms limits liability that cannot be limited under applicable law.
Helply BG is not liable for the acts or omissions of an independent Client or Provider, except where the liability arises directly from a breach by Helply BG.
For Business Users, to the extent the law allows, Helply BG is not liable for lost profits, lost business opportunities, expected revenue, indirect damages or the loss of a client resulting from the actions of another party.
To the extent permissible in B2B relationships, Helply BG's total contractual liability in connection with a specific event is limited to the total fees actually paid to Helply BG by the respective Business User in the six months preceding the event.
This limitation does not apply in cases of intent, gross negligence or other liability that the law does not allow to be limited. Consumers' statutory rights are not limited.
1.28. Liability of the Business User
To the extent permitted by law, the Business User is liable for claims, damages and costs arising from their unlawful act, infringement of others' rights, provision of a service without the required right or permit, false information, illegal content or breach of a tax or professional obligation.
1.29. Force majeure
Helply BG is not liable for non-performance caused by an event beyond the company's reasonable control, including natural disasters, war, large-scale outages, cyberattacks, telecommunications interruptions or actions of public authorities.
1.30. Changes to the Platform
Helply BG may add features, remove features, change the UI, categories and geographic coverage, introduce new paid features, change future prices and run tests and experiments.
Where a change requires amending the contractual Terms of Use, the section below applies.
1.31. Changes to the Terms of Use
Helply BG may update the Terms of Use for an objective reason, including a change in the law, a change in functionality, security, the business model, new technologies or new payment features.
Where Regulation (EU) 2019/1150 applies, Business Users receive notice of a proposed change on a durable medium at least 15 days in advance, unless an applicable exception applies.
For a change that requires significant technical or commercial adaptation, a longer period may be granted. Consumer rights under mandatory law remain unchanged.
1.32. Governing law
The law of the Republic of Bulgaria and the applicable law of the European Union apply.
Where the User is a consumer, this does not deprive them of the mandatory protection afforded by applicable consumer law.
1.33. Contact
Helply EOOD / Helply BG, company number 208972017, 24 Aleksandar Stamboliyski St., ground floor, 8000 Burgas. Email: support@helplybg.com.